Communication in general has always

Been a big pain point for some brands that don't know (yet) how to handle it properly. To do this, it is important to take the time to generate strategies that do not dissociate online communication from offline communication. Responding in a timely and pleasant manner, telling about the qualities of a product or service with clear words, being available to the customer as if he were visiting a store, are some factors that help online and offline become associated in a good communication scheme and a great cx. Align online and offline advertising many companies use online advertising to publicize their new products, services, etc., but that does not mean they neglect traditional advertising. That is, if we carry out campaigns on social networks or google ads, it is ideal that the graphics and communication are the same - or similar - to those shown on these channels. If a person sees an advertisement on facebook with certain language and images, when he sees the same advertisement in public, he will immediately associate it.



This is part of the alignment of online and offline strategies that will improve cx, since although the channels are different, the way of displaying the products is the same. Measure digital campaigns to determine how many people visit the physical store after viewing them closely linked to the previous point, this step Buy Bulk SMS Service comes to improve the customer experience, and also the business itself. Do you know the number of people who come to your store after seeing your digital campaigns? Well, it's a good way to see if you have generated interest in people. Although this activity is highly linked to marketing, it helps optimize cx because it will send people to your physical store. And, in case you didn't know, the digital world influences offline purchasing decisions by 62%. What a fact to take into account. To do this, we want to mention the case of the nissan company.






Thanks to google, we have learned that, with the objective of driving traffic to points of sale and increasing sales, the automobile brand maximized the impact of omnichannel through conversions of visits to stores: this solution allowed them know how many of the people who interact with digital campaigns make visits to a dealership. To carry out this action, they incorporated offline metrics, such as in-person traffic, to the kpis. At the same time, the experience helped nissan better understand its customers and automatically optimize its strategy to drive qualified traffic to its stores, through a/b testing advertising. In this sense, for four weeks two campaigns were run in parallel with the same creatives, although different optimization signals. The results? 2,113 more store visits were achieved than the manual campaign, which meant an average increase of 16% and a 4% reduction in the cost per store visit. Likewise, almost 40% of people who visit nissan dealerships are new customers.